Published by Marketing Society | June 2016
June 23rd was a big day for Europe. As the UK decided on its future within the European Union, big questions were being asked about what it means to be part of Europe and what value, if any, the EU brand provides. As a nation we’ve heard plenty on Brand Britain and the impact of Brexit on our own national identity and reputation. However, regardless of the outcome, the impact will be far more profound for Europe as we start to question its purpose and story in today’s world.