ON-DEMAND MARKETING: OUR DEFINITION
On-Demand Marketing transforms the way company’s resource their internal Marketing function. A new service in the growing On-Demand Economy, On-Demand Marketing effectively deregulates how businesses can access the benefits of corporate-grade marketing talent to achieve their organisational marketing needs, removing the traditional risks and constraints of full-time headcount. This allows businesses to either better compliment their existing internal marketing function with specialised, short-term skills requirements on an “as needs” basis, outsource project-based work quickly, when identified, or even fully outsource their marketing function, all without needing to commit to full-time staff.
The concept of flexible and immediate access to corporate marketing talent pools has arisen from the rising demand by businesses for organisational agility in resourcing their ever-changing, and increasingly fragmented, marketing talent needs. Through better management of their marketing talent resource, businesses can respond more swiftly and effectively to gain competitive advantage in a highly dynamic business environment, by only employing the marketing skills they require and then only when they require them.
For large businesses, On-Demand Marketing means they can flexibly manage the return on the Marketing function by only engaging the specific skills they require in response to their ever-changing marketing talent needs, meaning they always have the right skills to service different needs. For smaller businesses it opens up access to the quality of corporate-grade marketing strategic thinking and planning they previously could not afford to employ fulltime, by making the skills available on a short-term project basis.